Family law is one of many branches of legal practice that deals exclusively with family matters including, but not limited to, divorce, domestic violence, child custody, and child support. For attorneys who are in this particular field, it might be difficult to find creative family law marketing ideas. In fact, the word “creative” does not seem to be in line with the industry as a whole.
If you want to get more clients or inquiries for this type of legal practice, you have come to the right place. You will discover that there are plenty of ideas to try if you wish to bring in more clients to your law firm.
Creative Family Law Marketing Ideas
The purpose of family law is to protect and enforce the rights of every member of the family. Thus, it is an important branch of the legal industry. A family law firm can handle the legal proceedings for these types of cases. Effective marketing is crucial to target your services to the right people and provide the right legal service for them.
Here is a list of creative family law marketing ideas to incorporate into your overall marketing strategy.
1. Build Your Social Media Presence
Social media is where you need to be when you want to get more clients for your family law firm. This might seem surprising, but it is the best avenue to promote your legal services, especially if you want to get extended reach.
For your marketing effort to succeed, you need to be where your audience is. A strong social media presence makes it easy for your law firm to be found. It is up to you which or how many social media platforms to use for promoting your legal services. The idea is to analyze your target market and then determine which social media they are mostly on.
When you set up your social media pages, don’t just let it sit there. Post often and be an active part of the community. You can join groups for law firms and legal enthusiasts. Ask questions or post often to increase engagement.
The goal with enhancing your social media presence is to be recognized as a credible and genuine source of legal advice within your community. Leverage this as an opportunity to position yourself as a thought leader in the field of family law. Make sure you show them that you excel in your profession!
2. Create Appealing Family Law Related Video Content
Video is one of the most powerful marketing tools currently available for all businesses. Make sure you capitalize on the power of video to capture your target audience’s attention. Unlike blogs or written content, video is far more engaging. It is a great way to engage your audience and hold their attention span.
There are also limitless possibilities when it comes to using video content, aside from a static video presentation. You can opt to make it interactive such as with a live video where you answer common legal questions in relation to family law. Keep your videos short and easy to digest. You want to be able to convey your message to your intended audience in a short amount of time. Moreover, use the video as a tool to showcase your expertise in the field of family law. Google loves YouTube videos, so consider adding the video to the family law service page on your website.
Another benefit to using video as a marketing tool for your family law firm is that they can get to know you – the person behind the firm. It adds to your credibility, which is crucial in this industry.
3. Write Insightful Blogs Relating to Family Law
Blogging is one of the most reliable and trusted marketing tools around. It’s also one of the best tools available for lawyers and law firms in general.
There is a lot of niche-specific blog content that is available and you can also set up your own to promote your law firm. Adding a blog to your website is also beneficial for your law firm’s SEO efforts, which makes it easier for potential clients to find your law firm online.
You can brainstorm ideas for your family law firm blog in an effort to answer common questions that people have with regard to this type of legal practice. By providing valuable and useful information, it can be crawled by search engines and list your website as one of the search results for a relevant search on a topic you blogged about.
Therefore, you need to be smart in selecting what topics to write about on your blog. Make sure that you address the common questions of people who might be looking for a family law firm.
4. Showcase Your Personality
Just because you are a family lawyer, it does not mean that you can’t have a personality. What is your unique selling point? What makes your law firm stand out from the rest?
Identify these characteristics and personality traits that make your law firm more appealing to potential clients, and then showcase them in your website, social media, and in-person.
5. Create an Offer
Setting up an offer is one of the best family law marketing ideas you can try. Be creative when thinking about what offers to give your prospective clients.
A good example would be to offer a free consultation if they like your Facebook page (or other social media). The goal is to get more people to inquire about your law firm services. The more inquiries you get, the more clients you can book for your law firm.
6. Share Podcasts
Podcasting is one of the best ways to market creatively for any business, including law firms. A Podcast is also a niche-specific platform, so you can hyper-target individuals who might be in need of the services of a family lawyer.
7. Nudge Existing and Prospective Clients
Set up your newsletter for your law firm so that you can frequently and regularly send emails to your existing and prospective clients. Remember the saying “out of sight, out of mind”? You want to keep the memory of your law firm fresh in the client’s mind in order for them to stay engaged with your firm.
Good follow-up communication is always an essential component that boosts your ability to gain inquiries, and clients. It’s just one of many creative family law marketing ideas to try.