How to Choose the Best Law Firm SEO Services: A Guide

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About 70% of online experiences begin on a search engine like Google. Only 25% of users look at the second page of search results, though. A higher search engine ranking will ensure you reach more people online.

Otherwise, you might struggle to gain the brand visibility you need to grow your law firm.

With search engine optimization (SEO) services, you can boost your rankings. Not every SEO firm has the experience you need, though. Here are seven tips that can help you find the best law firm SEO services.

With these tips, you can narrow down your options and find the right law firm digital marketing firm for the job. They’ll boost your rankings and help your law firm grow.

Set your firm up for success. Get started by finding the best law firm marketing agency using these tips today. 

1. Gather Professional Case Studies (Let Them Show You Results!)

If you want to save valuable time, make sure to check the companies case studies. Ask if any of them work with data driven digital marketing, where they give you logic on each action and why. If they do, ask about their experience working with the team as a whole.

Make a list of questions you want to ask the team you speak with. For example, you might ask:

  • Is the team professional and knowledgeable
  • Do they offer SEO services and what results have they had
  • What services do they offer (Local SEO + Organic SEO + Ads)
  • How have they benefited your business
  • Would you recommend I hire someone else to manage the account
  • How much do their services cost & what can I expect as cost per case acquired?

Gathering this information could help you find a talented law firm marketing agency. You can save time during your search by building a list of referrals.

You might feel more confident in an agency based on the quality and volume of results. Make sure to understand timelines. For example, LawFirmMarketing360.Com Team gets leads in 14 days with an ROI target of 30-90 days.

If you’re struggling to gather referrals, that’s okay. Once your business appears on the first page of a Google search, with Local SEO, Organic SEO and Ads, this will drive more calls and cases booked.

The top agencies are already using their own services to boost their SEO rankings.

2. Outline Your Needs

Before hiring a law firm marketing agency, it’s important to make sure they’re capable of accomplishing your goals. Otherwise, they might waste your time and money. They might not provide the services you need to remain successful.

Instead, make a list of what you need from your law firm digital marketing agency. For example, you might need a team that can:

  • Improve the user experience on your website
  • Apply Google’s Core Web Vitals to your site
  • Improve your rankings for specific keywords
  • Optimize your Google My Business listing
  • Help you generate client reviews
  • Generate high-quality backlinks to your site
  • Position you as a thought leader in the industry
  • Create engaging blog posts

Outlining your goals can help you determine the specific law firm SEO services you need.

For example, Google prioritizes websites that are fast, mobile-optimized, and secure when determining rankings. In fact, Google now uses mobile-first indexing. If your site is outdated, your rankings won’t improve.

In that case, you might need a law firm marketing agency that offers web design and development.

If you want to improve your rankings for a range of keywords, you’ll need to produce high-quality content. Look for an agency that offers content creation or copywriting services.

Backlinks are one of Google’s top ranking factors. Make sure the agency can improve your link-building strategy, too.  

Choose a team that specializes in the specific services you need.

3. Look for an Experienced Team

It’s not enough to find a law firm digital marketing agency that offers the services you’re looking for. Determine how long they’ve offered those services. If they lack experience, they might struggle to help your law firm.

Instead, determine how long each law firm marketing agency has operated in the industry. Consider how many clients they’ve helped in that time. Make sure they have experience working with law firms, too.

If you can, find an agency that specializes in law firm marketing. These agencies will already understand your needs and industry. They’ll have an easier time accomplishing your goals. 

It’s also important to find a law firm marketing agency that uses up-to-date knowledge and techniques. Otherwise, your SEO rankings could drop. The agency might use blackhat SEO tactics, too.

Instead, make sure the agency is up-to-date with the latest SEO trends. Following these trends could give you a competitive advantage. You’ll have an easier time ranking ahead of your competitors. 

4. Discuss Their Law Firm SEO Process

Before choosing law firm SEO services, ask the agency about their work process.

They should start by learning about your law firm and clients. Then, they can begin gathering audience and keyword research. Gathering research can better inform their marketing strategy.

Determine how they plan to accomplish your distinct goals, too. If they don’t ask about your goals, they’ll make assumptions about your SEO needs. They could waste your time. 

5. Request Reviews and Law Firm Local SEO Case Studies

Ask each law firm marketing agency for references and reviews. Try to speak with three of their legal clients if you can. Speaking with their clients can help you learn more about the agency.

Otherwise, take the time to review case studies. Case studies can prove the agency is capable of accomplishing your goals.

Determine what metrics they track (such as rankings, website visitors, or conversions).

If they don’t track campaign metrics, ask how they know they’ve successfully helped their clients. 

6. Ask How They Communicate

Make sure each agency has a plan to communicate with you moving forward. For example, they might provide a weekly or monthly report. Will you talk on the phone or communicate through email?

If they don’t have a plan to keep you informed, you might not realize they’re wasting your time and money until it’s too late. 

7. Discuss Law Firm Marketing: Best Law Firm SEO Services Pricing For Your Scenario.

Ask the law firm digital marketing agencies on your list for an estimate of their law firm SEO services what results can you expect. Get an itemized list of each service you’re interested in, too. Most top agencies will use Attorney Local SEO + Law Firm Organic SEO + Lawyer Google Ads.

Then, review your options. If someone’s pricing is too high, question why that is. 

Don’t make the mistake of hiring an inexperienced law firm marketing team. Instead, use these tips to discover the best law firm SEO services. With these tips, you can feel confident in your final choice.

An experienced team can boost your SEO rankings in no time!

Eager to get started? We’re here to help. 

Request a free SEO audit today to begin!

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