Did you know that 57% of clients find their lawyers using an online search engine? That’s why it’s so important for you to have an outstanding online web presence and make sure that your law firm logo stands out in some fashion.
If you haven’t thought much about what your website or online brand looks like, then you need to fix this right away. In the article below, we will give you some tips on how to design a logo that will get your clients zooming in by the dozens.
Think About Your Brand Colors
It’s okay for a law firm logo to be colorful, but it should match up with the rest of your brand colors, so it doesn’t stand out too much. For example, if you have decided to make blue and orange your brand colors and have everything on your website and on your stationery in that color, then ensure you use these colors in your logo as well.
Consistency is something that any user or client will appreciate quite a bit. It will also be easier for a visiting website user to remember your colors and your law firm logo if the colors are memorable, rather than the same old blacks, whites, and grays.
But that doesn’t mean that you need to have a logo with bright colors. If your law firm is involved in something staid and somber, then you wouldn’t want to have a colorful logo. Make sure to use the tips below then to create something that stands out even if it’s somberly colored.
Don’t Be Afraid to Be Bold and Creative
Just because you are a law firm, that doesn’t mean that you can’t have a bit of fun with your logo. It’s about being bold and creative and standing out from the crowd. There are hundreds of thousands of law firms in the United States, probably thousands in your city alone.
You need to do everything you can to make an impression on any website visitor or client. And one way you can do this is by having a bold logo design that sticks in a person’s mind.
A great graphic designer will be able to create something like this for you, especially if you explain your brand’s intent and what values your law firm stands for.
Humor Can Be a Great Addition to Your Logo Design
Lawyers can be funny, too. Even if you work in a serious specialty like divorce law or estate law, you can still show off the light side in your logo design.
Many law firms have been able to get at their client’s hearts because they chose to make fun of themselves and utilize the negative stereotyping lawyers have to suffer through all day long.
If you can’t beat ‘em, join ‘em. Right?
Legal Icons in Logos Are Acceptable
Even if you are thinking that legal icons in law firm logos are overdone, that’s not the case. It just means that you have to be a bit more creative in using legal icons, by adding color, humor, or some other bold touch to it.
There’s a reason why legal icons are used so much in law firm logos. It’s because a symbol is unforgettable and instantly creates a picture in the user’s or client’s mind. It’s an easy way to make an impression, so use it wisely in your logo design endeavors.
Maybe Add Your Law Speciality to Your Logo
Not every law firm will want to do this, but if you are focused on one specialty and would like to highlight that in your logo, then go ahead and do so. It’s a great way to inform any visitors instantly that you aren’t interested in speaking to them about every law problem they might have, but only about your specialty.
But if you are a law firm that has lawyers from various specialties and doesn’t want to limit your clientele, then make sure to choose a generic law firm logo that will get everyone signing up to learn more about your services.
Add Your Law Firm Name if That Is Appealing
Not every law firm likes to do this, especially since some law firm names are outright hard to pronounce. But if you have a memorable law firm name or want to ensure everyone knows your law firm name, then adding it to your logo is a great way to ensure that.
Make sure though that the font you choose is easy to read, not too cursive, and the name doesn’t overtake or overshadow the logo colors or design. You can go either for simple monograms when it comes to including your law firm name in the logo or you can add a legal icon as well, to enhance the experience.
Again, choose a law firm logo design company to work on your logo, because they will have worked on hundreds of law firm logos already and will have a clear idea of how to make yours stand out even more.
Ready to Get Your Law Firm Logo Designed?
With all these tips in mind, you might think that you are ready to design your law firm logo yourself. But hold on a minute before you do that.
It’s best if you choose a company like Law Firm Marketing 360 that can help you not only with logo design, but also offer you law firm marketing tips. Contact us today if you are ready to get started with building your digital marketing plan.