How to Market a Divorce Law Firm to Get New Clients

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About 65% of businesses struggle to generate leads, while 80% of new leads never turn into paying clients. Without a digital marketing strategy in place, your divorce law firm could struggle as well. Effective law firm marketing can help you appear in front of prospective clients who need your help.

Here are a few divorce attorney marketing tips to help you generate leads online. With these tips, you can generate awareness and establish your credibility.

Clients will feel more prepared to trust you, which could encourage them to reach out.

Read on to build your law firm marketing strategy today!

Research Your Clients

Any effective digital marketing strategy begins on a foundation of research. Define exactly who your ideal clients are. Consider demographics like:

  • Age
  • Location
  • Gender
  • Salary
  • Profession

You can go deeper by researching psychographics, too. Consider buying behaviors, online behaviors, and pain points. If your family law firm offers more than divorce services, segment clients based on their legal needs.

Imagine each client persona is a real person. What search terms do they use to find your law firm online? You can use tools like SEMRush, Google Trends, Keyword Planner, and Answer the Public to build a list.

Look for search terms that feature four or more words (long tail keywords). These queries can give you a better understanding of the user’s search intent (the user’s specific needs). Intent is usually commercial, transactional, navigational, or informational.

You can use your audience and keyword research to personalize your content, optimize for search engines, and create targeted ads. 

Optimize Your Website

Your website will operate as the hub for the rest of your digital marketing strategy.

First, make sure your website is fast, mobile-optimized, easy to use, and secure. Visitors could leave an outdated website without the information they need. Your bounce rate could increase, hurting your future campaigns. 

Mobile-friendly design will help you appeal to clients that are on the go. Make sure:

  • Pages display clearly on all devices
  • Call-to-action buttons are easy to click
  • Forms are easy to complete

Consider adding a live chat function to further improve the user experience. A live chatbot can provide immediacy, opportunity, and connectivity. 

Use lead magnets like eBooks, cheat sheets, or brief guides to encourage email subscribers and leads. Create more than one lead generator to maximize opportunities. 

Create Helpful Content

Helpful blog content will allow you to demonstrate your expertise, authority, and trustworthiness (EAT). EAT can help you establish your credibility, which could encourage future clients to trust you.

Use your keyword research to create user-centric blog content, including:

  • Articles
  • eBooks
  • Polls
  • Quizzes
  • Infographics
  • Videos
  • Webinars
  • Case studies
  • Statistics

Use your content to answer any questions your clients are asking. 

Add trust badges to your website to communicate your credibility, too. Display awards and accolades on your website as well.

Otherwise, share client reviews and testimonials. Future clients might feel more inclined to trust you after hearing previous clients praise your law firm. You can direct reviews from your Google Business listing to your website or create testimonial videos.

Claim Your Listing

Claim your Google Business listing to help potential clients find more information about your law firm. Make sure the information you provide matches what appears on your website, including your:

  • Law firm’s name
  • Business category/subcategory
  • Business hours
  • Phone number
  • Address
  • Websites
  • Recent updates
  • Client reviews
  • Photos and videos

Post updates throughout the year or new photo content to keep the listing fresh. If your contact information changes, update it right away. 

Use Search Engine Optimization

Over 90% of all online experiences start with a search. In fact, 46% of searches are related to location. Search engine optimization (SEO) can help you appear for relevant searches.

You can improve your rankings on search engine result pages (SERPs) to generate brand awareness and website traffic. As more people become aware of your law firm, you can generate more leads.

Use your keyword research to optimize your content by adding the target keyword strategically to a post or page. Generate backlinks by guest blogging, too. Add internal links to encourage visitors to explore your website as well. 

Create Digital Ads

Pay-per-click (PPC) digital ads can also help you gain brand visibility online. You can use platforms like Google or Facebook Ads to create text and display ads. When someone clicks on the ad, they’ll reach a dedicated landing page on your website.

Use remarketing ads to appear in front of previous website visitors. You’ll remain at the forefront of their mind while gaining a second chance at a lead.

Consider working with an agency that specializes in divorce lawyer marketing. A full-service marketing agency can boost your ROI, allowing you to focus on your clients. 

Leverage Social Media

Building a strong social media presence will help you appear in front of a broader audience of ideal clients. You can connect with prospective and existing clients to keep them aware of your brand.

Determine which social media platforms your clients use most. Make sure to have a strong LinkedIn profile to provide proof of your qualifications, too.

When using social media marketing, focus on demonstrating genuineness and transparency. Post content that proves your firm’s credibility. Thought leadership pieces can help build brand trust while demonstrating your expertise.

You can also reformat old blog posts for specific social media platforms.

As people respond to your posts, comment back! Let them know you’re available to answer questions. Use links to your website to redirect more visitors to your content, too.

Help Your Divorce Law Firm Grow With Effective Digital Marketing

Don’t miss an opportunity to reach new clients online. Instead, help your divorce law firm grow with these digital marketing tips. With a strong strategy, you can expand your reach, generate leads, and improve your ROI.

You don’t have to develop your law firm marketing strategy alone, though. Working with an experienced team of experts could save you time, money, and stress.

Eager to learn more? We can’t wait to help.

Get in touch with our attorney marketing experts today to get started. 

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