An estimated 96% of people seeking legal help use a search engine. That means you need a strategic law firm marketing plan for your practice to thrive.
Things have also changed drastically after the COVID-19 pandemic. Lawyers are now relying on digital communication tools to engage clients. This means that you need to adapt and create a solid digital marketing strategy for your practice to grow.
To start you off on the right foot, we’ve outlined some of the best marketing tips. We hope these will help you make informed decisions.
Optimize Your Business Website
One of the best things you can do is to improve your customer experience on your business website. Your website needs to be fully responsive because most clients conduct searches on their mobile devices. The images should be flexible, and so should the website structure.
Building a business website that conforms to all platforms will help you maximize the number of clients you capture through your website. The next most important thing is making sure that your website speed is very high.
Human beings are an impatient lot, and slow loading websites only irritate them and stops them from going further. A slow website will translate to a negative experience for your potential clients, and they will go looking for your competitors.
Additionally, all your services should be available on your homepage. It’ll make it easier for your clients to find what they’re looking for. Include calls to action and make it easy for your clients to book appointments.
Capitalize on Social Media Marketing
Social media marketing will play an integral part in your overall legal marketing strategies. It is one of the best marketing avenues because this is practically where most of your clients are. It’s also a significant contributor when it comes to driving traffic to your website.
That said, it’s essential for you to understand that not all social media platforms will work well for your client. You need to evaluate different platforms and pick the one that suits your practice the best. This will highly depend on your target market and where you’re most likely to find them.
To succeed on social media, you need to be consistent, offer unique content, and post on a regular basis. It’s vital that you engage your customers, optimize your posts and ensure you share content that’s bound to drive potential clients to your business website.
Develop a Local SEO Strategy
One thing you should not overlook in your legal marketing plan is local SEO. While you need to attract more clients to your practice, it’s critical to attract the ones in your local area. This means putting a focus on clients who are more likely to visit your practice if they need either consultation or to book an appointment.
According to research, four out of five people search the internet to find local information. They search for business hours, location, directions, and availability. A large number of them visit the business within the same day.
This means your website needs to rank for the searches about 15 to 20 miles away from you. When optimizing for local SEO, you need to have a page for every location if you have more than one practice.
Some of the most crucial items you must include are Google My Business map, your city name, and NAP. Nap stands for name, address, and phone number. You also need to include the providers that offer services in that location and offer a write-up about the practice.
Create a Selling Content Strategy
Content is still king. Content marketing will play a vital role in increasing your website traffic and growing your organic search. If you offer valuable content, you’ll also improve your brand awareness.
Go the extra mile to offer expert advice and information about the problems your target market is looking to solve. This will set you apart as an authoritative figure in the industry. What this will do is boost trustworthiness and get you loyalty from your clients.
Capitalize on data when crafting your content. This means using keyword research, keyword volume, backlinks, etcetera.
With this information, you can write content that your target market is searching for. Apart from blog posts, you should also think about other forms of content, like video, which is currently doing very well.
Use Email Marketing to Your Advantage
Email marketing is one of the most effective digital marketing strategies, and for good reason. It’s a great way to target and retarget clients who have already expressed interest in treatments or consultations. The best thing is that you can personalize emails to every client and make them feel special, one thing that consumers love.
You can use emails to share discounts, promotions, blog posts related to their needs, and some of the latest services you’ve added to your practice. You should also create nurture sequences with your emails for your lead generation campaign to convert more potential clients into customers.
Generate Customer Reviews
Get this! 67% of customers consider online reviews before making a purchasing decision. This means that positive reviews are some of the most critical aspects of your legal marketing campaign.
Make it easy for clients to leave reviews and testimonials, and of course, offer impeccable services so they’ll be impressed.
Kick Your Law Firm Marketing Game Up a Notch
Law firm marketing is not any more complicated than any other marketing. However, you need to take it seriously, especially online marketing, because this is where your clients will start their search.
Beyond that, your legal office needs to be well-presented with top-of-the-line customer services for clients to feel at ease and choose to come back.
Do you want to grow the traffic to your legal website? We are a team of “data-driven” digital experts whose aim is to grow your traffic, leads, and revenue. Contact us today and let’s help you build a successful legal practice.