Family and divorce lawyers are one of many specific niches of legal practice out there. These lawyers and their respective law firms battle for market share in an effort to grow their practice. While there is a lot of opportunity in the industry, marketing for divorce lawyers can set you apart from the others so that your firm becomes the go-to option for would-be clients.
In this guide, you will learn about the various strategies you can employ to gain higher online visibility, making it easier for clients to find and choose your firm.
Introduction to Marketing for Divorce Lawyers
There are two main ways that family and divorce attorneys can get more clients to hire their firm:
- Identify where the prospect clients are.
- Offer the prospect clients what they need.
The ability to target these two as part of your marketing plan can highlight the difference between your firm and other firms. It will also ensure that you can get a consistent stream of clients for your practice.
Marketing for Divorce Lawyers: 5 Proven Tips
Marketing for divorce lawyers should not be complex. It takes a few simple steps in order to bring in a steady stream of clients to your legal practice. You can try these marketing tactics to help you spread the name of your law firm online or locally.
Position Yourself as a Family Law and Divorce Law Expert
The best kind of marketing for divorce lawyers should build your credibility and boost your reputation as a legal expert. You need to be recognized as the go-to option for family and divorce law in your area. In doing this, when people are in need of this type of legal service, they will think of your law firm for expert advice.
Building your reputation as an expert in this branch of legal practice will require a lot of time, effort, and energy. This effort will pay off in the long run as you will start to see a steady stream of new clients in your area of practice.
Reviews and Testimonials
Providing quality legal services and living up to your reputation is also crucial in boosting your marketing efforts. If your clients are happy with the service that you provide, they will also be happy to recommend you to their friends or family.
If you get any reviews or testimonials from former clients on your website, social media, or third-party review sites, make sure you take advantage of them. Online social proof is one of the best ways to get more clients to your law firm.
When you are in the process of finishing a service that you provide to your clients, send them a friendly email asking them to share a review of your law firm. Even if only 20% of them respond with a review or testimonial, that gives you the social proof you need as a testimonial to the quality of the service you provide as a law firm.
Develop an In-Depth Services Page
Your website is the place where your potential clients can learn about the legal services you offer as a family law and divorce attorney. Take the time to develop an in-depth service page that contains all the information your clients might need to know. If possible, create individual pages for each of the services you offer; this will give your patients an idea of the specific services you provide.
Aside from providing information that your clients need, it is also beneficial when optimizing your page for Google. This will help Google crawl through your website so that it will recommend your page to prospect clients matching it with the search conducted by your prospect client.
Don’t forget to include a call to action per page, such as providing your contact information or a link to book an appointment with your law office. With that said, it is also a good practice to have a dedicated page for client testimonials and reviews on your website.
Promote on Facebook (or Social Media)
Speaking of social proof, the world of social media continues to reign supreme when it comes to choosing a marketing platform for your professional services. Why not join the throng of legal professionals who’ve set up their page on Facebook and used it to promote their services? It’s not a novel marketing idea, but it’s one that works.
This is one of the best places to position yourself as an expert in family and divorce laws. You can share helpful resources and links, engage in live Q&A’s with your followers, or offer to answer legal questions from your audience.
You can also utilize Facebook ads to expand and target your audience reach on Facebook. The best part about placing ads on Facebook is that you can customize your ads based on the demographic you want to reach, as well as their age and location.
Speaking of ads, Facebook is joined by another online marketing giant as one of the best platforms for promoting your law firm – Google. If it is difficult for you to organically rank higher on Google search results for your targeted keywords, you can use AdWords instead.
By paying a certain amount, your website will appear on top of other search results for a relevant keyword. The secret to success and higher ROI with Google Ads is to identify the right keywords to target. Conversion rates can improve significantly when done right.
You need to invest in keyword research to identify the most popular keywords. It is also important to identify the amount of competition for certain popular keywords. It is a small investment, but worthwhile if you want to increase your conversion rates via Google searches.
Marketing for divorce lawyers is not rocket science. This type of legal service is in high demand, so there is enough market share for your law firm. However, you need to position yourself to make it easy for prospective clients to find you.
You can try out the strategies listed above to see which of them will bring in the results you want. Consistency is the key in building a name online and locally to entice clients to choose you when they are in need of your service.