Personal Injury Lawyer Marketing Ultimate Guide: How to Get More Leads for Your Personal Injury Law Firm in Just 14 Days Guaranteed (Updated 2022)

Personal Injury Lawyer Marketing

Contents

 

Marketing Your Personal Injury Law Firm: How to Get Started With Lead Generation

There are many ways to get more business for your personal injury law firm. Unfortunately, a lot of marketing strategies take time. While playing the long game is important, you also need tactics that will deliver fast, short-term results. 

An effective marketing strategy uses both long-term and short-term lead generation tactics. It can help convert leads into paying clients more consistently and from multiple channels. In this guide, you’ll discover how you can use short-term lead generation strategies to boost revenue in your personal injury law practice.

What Are Useful Lead Generation Tactics for Personal Injury Attorneys?

Lead generation is how you get more personal injury clients into your sales funnel. Depending on your existing marketing plan, your sales funnel could be really simple or very complex. Whether you want to increase traffic to your website, phone calls or email queries, you require a plan.

One of the most useful lead generation tactics for personal injury attorneys is website traffic. If someone has never heard of your law firm, you need to be where they are looking for legal services. That means using Google Ads and search engine optimization to have your law firm show up when someone looks for a personal injury attorney on Google or other search engines.

Once you have website traffic, it’s crucial to convert this attention into paying clients. This is where lead generation comes in. The more people who visit your website, the more chances you have to get them to contact your law firm.

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There are three main types of effective lead generation strategies for personal injury lawyers. They are:

01

Personal Injury Paid Advertising & Ads

Paid adverts, like Google Ads and Facebook Ads, are the most efficient marketing tactics if you want quick results. Google Ads in particular is very useful, as it offers lots of benefits. Google controls 91.9% of the global search engine market share, as of January 2022, making it the most used search engine worldwide. Its biggest competitors, Bing and Yahoo, have a 2.88% and 1.51% market share, respectively.

With proper targeting, you can create an advert that reaches your ideal customer directly. Instead of casting a net blindly, the right ad campaign will help you reach those who are already looking for a personal injury lawyer. That’s a huge benefit over organic search engine results, which can be difficult to predict.  

Google Ads are easy to set up and offer a wide range of targeting options. You can target certain demographics, locations, devices (laptop or mobile) and even the past searches of potential clients. You can’t afford to ignore the benefits that Google Ads and Facebook Ads offer for your law firm’s lead generation efforts.

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02

Personal Injury Law Organic SEO Traffic

Personal Injury Lawyer SEO and social media marketing are long-term strategies that take months, sometimes years, to yield results. The good news is that once it starts gaining traction, you can predictably attract daily leads without spending any extra money.

To give you some context, if you improve your organic SEO and social media marketing enough, you can expect to get around a return on investment (or ROI) as high as 12.2 times your money spent, according to a Terakeet study. SEO can also reduce your cost per customer by 87.41% and increase the business value of your personal injury law blog by 429%.

The most used organic search engine strategy is to write quality blog content that your audience, gives your potential clients advice on handling a personal injury case. Answering frequently asked questions and explaining the rights of injured parties in your state are good ways to do this. Other methods include creating infographics, which help you reach your target audience without having to write too much content.

Paid advertising is faster, but you don’t need to rely solely on ads. Organic search is still the best way to get new clients, and it’s free. It takes time and effort to rank for specific keywords that potential clients

03

Personal Injury Law Firm Focused Local SEO Traffic

If your personal injury practices services a particular county or state, look into getting the top spot on Google for your region. A popular tactic is to rank at the top of Google Maps. Essentially, a good local SEO for personal injury Lawyers campaign is a combination of ranking well in Google’s organic search results and getting as many positive reviews from your clients as you can.

For example, try to get clients to leave a review on Google My Business about your law firm’s location and expertise. Google will then factor that into your local search rankings. If you service multiple locations, consider creating listings for each one on sites like Yelp. You can then link back to your firm’s main website for more information.

Google My Business is also an effective way of getting new clients, as well as increasing the value of your law firm’s website. That’s because people who search for a personal injury attorney in your city can see a list of law firms near them, complete with links to their site.

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Where to Start With Personal Injury Law Marketing

To build your practice and achieve your goals quickly, it’s best to utilize all of these methods, as well as on-page SEO and blog content. With so many great clients out there looking for a lawyer to help them through their injury case, personal injury marketing can be an effective way to bring in new clients. But where should you start?

As mentioned, Google Ads can be a great way to start while you build up your SEO. Once you start generating revenue, you can diversify your marketing strategy by investing in other channels and hiring professionals to handle your personal injury lead generation.

Personal Injury Lawyer Marketing Lead Generation 101: : Five Steps to Generating Personal Injury Leads

There is nothing more valuable than someone who has already expressed interest in working with you. These steps for generating leads can help you scale your personal injury law firm in no time.

01

Set Your Goals and Business Objectives

Your first step to lead generation success is setting your goals and business objectives:

  • What do you want from your lead generation campaign?
  • How will you measure your personal injury law firm?

Setting goals and objectives at the start of every project is important. It lets you know whether you are meeting expectations and whether you are moving in the right direction. Having a clear mission statement that you can refer back to is beneficial to your marketing efforts.

When setting goals and objectives, include a timeline. Having a specific date for when you want to achieve your goals and objectives will hold you accountable. If there is any lag in your lead generation campaign, you’ll notice it immediately.

Having specific objectives will help you focus on what works and eliminate time-consuming and unproductive strategies.

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02

Know Your Ideal PI Clients

Before you start attracting potential leads, you need to know exactly who you want to attract. This allows you to market your law firm specifically to the people who are most likely to become clients.

  • What do your ideal clients look like?
  • What are their age and gender?
  • Where do they live?
  • How were they injured?
  • Can they afford a personal injury attorney?
  • Are they aware of their rights?
  • Are they married or single?
  • Do they have any children?
  • What is their average household income?
  • What objections are they most likely to have when considering hiring you?
Answering these questions about your ideal clients will give you a detailed picture of who they are and the kind of messaging you can use to attract them. You can then use this information when creating your lead generation plan, in addition to developing a marketing strategy to attract them in the future. Once you have a better idea of who your ideal clients are, it will be easier to target them with marketing efforts.

03

Differentiate Your Personal Injury Law Firm With Branding

Once you know who your ideal client is, the next step is to make them aware of your law firm. You can do this through branding.

Your brand is how people perceive your law firm. It’s what sets you apart from your competition and makes your potential clients interested in you. Building a successful brand is important, and it starts with your logo, your values and the way you communicate with clients.

Your logo represents who you are as a firm. It should be unique and able to speak on your behalf. Get a professional logo created to represent your law firm’s brand. Your values also need to align with the message you want to send your clients about who you are and what you do. Finally, the way you communicate with your clients is an essential part of building your brand. The tone in which you speak and the words you use when communicating with your clients all contribute to how they perceive you.

When building your brand, consider the colors and images that you want to associate with your law firm. This will influence the mood clients feel when they interact with your firm. For instance, if your brand color is a warm blue, your law firm is likely going to be perceived as trustworthy and dependable.

Your website is also an important part of branding. You want the site to be informative, professional and easy to navigate. The design should also be consistent across all your social media channels so people can easily find you on different networks.

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Step 4: Build Your Lead Generation Marketing Plan

Now that you know what your ideal clients look like, it’s time to attract them. Start this by creating a lead generation plan. A lead generation plan is a short-term plan to develop the number of leads that come into your law firm. You can create a lead generation plan using any number of campaigns and channels. A balanced marketing strategy should incorporate a mix of different campaigns and channels. What works for one law firm may not work for another, so it’s critical to test out different types of campaigns and see what works for your law firm.

To start, invest your time and resources as follows in Personal Injury Lawyer Advertising :

  • 40% organic SEO
  • 30% Google Ads
  • 25% local SEO
  • 5% Facebook ads

For lead generation to be successful, you need to focus on the things that your ideal clients use and search for. If your organic search efforts are already in place through SEO, continue to invest time and resources into it. However, you should also consider investing in other platforms like PPC ads, social media pages and client reviews.

You can also experiment with local SEO and map optimization to see if that helps you gain more clients within your surrounding area. As you continue to put effort into your lead generation plan, you should start to see an increase in leads. Using tools like Google Analytics will help you set goals and track the results of your efforts.

How To Use Google Ads To Personal Injury Drive Leads in 14 Days

Google is by far the biggest pond in the ocean of search engines. Websites that rank at the top of Google search engine results pages (SERPs) receive 32% of all organic traffic. Now, getting to the top spot on Google search engine results is not an easy feat. Organic SEO takes time, hard work and patience.

Google Ads are a shortcut to getting your website ranked higher on Google organic results. They are pay-per-click ads that appear on Google search engine results pages. If you have the budget, you can buy your way onto the first page of Google search results, ensuring that people looking at those results will see your ad. They’re one of the most useful and profitable methods to drive leads for almost any kind of business, including personal injury law firms.

What is Google Ads in Personal Injury Lawyer Marketing?

Google Ads is a paid advertising service provided by Google that allows businesses to run text advertisements related to their products or services on Google’s search engine and other places on the Internet. Businesses bid on certain keywords for their PPC ads to appear at the top of search engine results pages.

Different PPC strategies can help personal injury law firms. For instance, you can use remarketing ads to reach people who have visited your website or used your mobile app. Through remarketing, you can deliver ads across the web and apps based on people’s past interests as identified by their Google browsing history.

You can also use Google Display Network and YouTube ads to reach people based on the sites they visit and videos they watch. With Google Display Network, businesses can create and manage ads that appear on partner websites. With YouTube, businesses can choose among three types of ads: skippable TrueView ads, in-stream ads, and bumper ads; you can set the budget for your ad based on your business goals.

Using Google Ads to Generate Leads

Use Google Ads to target people who are actively looking for whatever it is you offer. Lookalike audiences can help you find new prospects who are likely to convert, based on the behavior of people similar to your best customers.

Here’s a quick way to generate leads for your personal injury law firm.

01

Set Up an Account

Create a Google Ads account. When you do, you’ll be asked to fill in your billing information and your website URL. Pick a campaign type. There are four different ways to use Google Ads: Search Network Only, Display Network Only, Search & Display Networks and Video.

You can decide to show ads just on the Search Network, just on the Display Network, or run both Search and Display ads. You also have the option of targeting people on YouTube. The ads you create will appear based on your campaign type and ad group.

02

Select Your Ad Group

In your Ad Group section, you’ll have the option to select from several types of ad groups:

  • Product groups. A Product Group is a collection of keywords that you want to target. For instance, you can create a set of keywords like “personal injury lawyer” and “should I get a personal injury attorney.”

  • Search terms. A Search Term is a group of keywords related to your business, service, or product. It’s the actual words or phrases people might type into Google to find your business. You can view Search Terms in the Keywords tab on the left side of your screen.

  • Audience groups. An Audience Group is a group of people who share certain characteristics, like language or location. This is particularly beneficial for location-specific businesses like yours. You can also create different groups to target searches specific to the cities, counties, or states where you want your business to appear.

  • Navigational keywords. Navigational keywords are just what they sound like: when someone types in your exact business or company name. This is significant because it’s a clue that they’re looking for your business. It’s a good idea to add keywords like your business name, location, or contact information.

  • Discovery keywords. Discovery keywords are locations, useful for personal injury law firms. Google Ads might show ads for nearby businesses when your location-specific keywords aren’t related to the search query. For instance, if you’re a personal injury law firm, Google may show ads for other nearby personal injury lawyers if someone types in “workplace accident lawyer” and you haven’t included that keyword in your ad group.

03

Create a Custom Audience

A Custom Audience lets you target people on Google based on their interests, demographics, or behaviors. If your business is new, you might start with a list of leads from a business networking group. People who have visited your website are also good prospects. Create a Custom Audience for these lists and reach out to those people with ads.

04

Set Your For Budget Personal Injury Lawyer Marketing Ads

Decide how much you’re willing to spend each day on your Google Ads. You can also set your daily budget higher or lower, depending on how big of an impact you want your ads to make. To attract leads in 14 days, you’ll want to start with a budget of $1,000 to $10,000.

The cost per click (or CPC) for your ads depends on how competitive your keywords are. On average, personal injury attorneys pay around $62.92 per click, but your cost per click will vary depending on the keywords you ultimately target. 

Your ad will run as long as you have a balance in your account, but you can pause your ads at any time. If you need to, you can also edit your bids or make changes to your keywords, ad groups, or campaigns. You should aim for at least six clicks per day. Remember to allocate the bulk of your funds to Google search ads, which are much more likely to generate leads than remarketing or display ads.

05

Select Your Keywords

Next, you want to select your keywords. There are a few different ways of going about this, but what’s most important is that you’re not targeting too many keywords. If you target too many, your bids will go up and CPC will increase significantly. The best strategy is to find the right balance between your keywords, ad groups and audience. Start by selecting no more than 20 keywords in each of your keyword groups.

06

Set Your Schedule

Google Ads can be run on a specific schedule, or they can be turned off and on whenever you need to. You can run your ads continuously, or just during the weekdays, for example. If you’re getting started with Google Ads, it’s best to set a schedule and stick with that. You can then change your schedule over time once you get a feel for how Google Ads work and what best practices are.

07

Select Your Locations, Language, and Devices

You can target your Google Ads to specific locations if you’d like. If you’re a local personal injury law firm, you may want to only target people in your city. If you’re a national company with a brick-and-mortar presence, you may want to target more specific locations.

You can also select your Google Ads language and devices. If you’re a law firm with a Spanish-speaking clientele, you may want to select the Español language option. You can also choose mobile devices if you want your ads to show on mobile devices, or choose “Desktops and laptops” if that’s the only location you’d like to show your ads.

08

Create a New Campaign

Now that you’ve selected your settings, the next step is to create a new campaign for your Google Ads. You can also name your Google Ads campaign or keep the default name, which is usually the product or service you’re promoting. If this is a new campaign, make sure you select “I want to set up Google Ads” and not “I’m already running Google Ads.” If this is an existing campaign, select “I want to reuse a previous Google Ads campaign” and select the one you’d like to use.

For the best results, invest in a copywriter to create compelling ads that will generate leads for your personal injury law firm. You can also use your own copywriting services or hire a cheap freelancer to write it for you.

Remember that your ads need to offer some sort of value, whether it’s saving time or money, or bringing some type of entertainment to the reader. For example, your ad may read “10 minutes could save you $1,000s in court fees” or “Did you know if you’re not at fault, you can still recover money for your injuries?”

You don’t need to talk about what you do, but rather what the consumer can get out of your product or service. Try to create a sense of urgency in your ads without being too pushy. For example, you could offer “Act now and get a free consultation” or “Offer ends June 30th.”

Make Sure Your Ads Are Mobile-Friendly

You want to have a responsive ad that will adjust based on what device it’s being viewed on. These days, people are more likely to have their smartphones with them than their laptops or desktops, so you want to make sure your ads are mobile-friendly.

Optimize Your Personal Injury Law Firm's Landing Page

Finally, the key to converting your Google Ads to leads is your landing page. When the user clicks on your ad, they will be brought to a specific URL that you can create. This is where your ad copy and value proposition come into play. Your landing page needs to reinforce what the user reads in the ad and provide a compelling reason to get in touch with you by providing a compelling CTA such as “Call Now” or “Submit Your Case.”

Follow these tips to ensure a high-converting Google Ads campaign.

Developing an Effective Personal Injury SEO Strategy that Converts

Did you know that 63% of all shopping experiences start with a search engine? Even if clients opt to visit a law firm in person, there’s a good chance that they will use a search engine to get background information on law firms in their area. In other words, your law firm can’t afford to not use SEO. Luckily, a good SEO strategy isn’t a mystery.

What Is Personal Injury Attorney SEO Strategy?

An SEO strategy is a plan to help your law firm rank higher in natural, or unpaid, search results. This means that when a user types in a phrase related to their legal issue, your law firm should show up as a top result. SEO is a powerful way to increase your click-through rates and get more traffic on the internet. This means that with SEO, you can drive 20 times as many clicks as paid advertising and a 150% higher return on investment.

A successful SEO strategy should include these five key elements:

Technical SEO. Technical SEO is the process of taking a close look at all technical aspects of your law firm’s website. This includes elements such as HTML tags, page loading speed and website architecture.

On-page SEO. On-page, or on-site, SEO is related to the content on your law firm’s website. This involves everything from optimizing titles and meta descriptions to using keywords throughout your website in an organized and natural fashion.

Link building. Also known as off-page SEO, link building is the process of having other websites link to your law firm’s website. It is a popular way to improve your site’s rankings by increasing your site’s overall authority, or “power,” in the eyes of Google.

User experience (UX). A user-friendly website is crucial for drawing visitors in and convincing them to contact your law firm. This often involves a high-quality, professional design and intuitive navigation tools like menus and search bars.

Brand awareness and market authority. A good SEO strategy aims to increase your brand’s overall visibility, as well as its credibility among consumers.

Content strategy. Ticking the SEO boxes isn’t enough. You also want to include content that provides value to your users and gives them a reason to visit your site. A content strategy also helps you to better understand which keywords are most effective, so your law firm will be more likely to rank for phrases that convert.

Keep these components in mind as you plan your SEO strategy. As you make changes, track your site’s analytics to see how they affect important performance metrics such as traffic, leads and conversions.

How to Optimize Your Law Firm's SEO Strategy

Each of these five elements should be incorporated into your law firm’s overall SEO strategy. For example, your law firm should have a specific plan for reaching out to other websites in your industry with an offer to exchange links.

Guest Posting for Back Links

Guest posts are a fantastic way to get links to your own website. Guest posts should be used strategically and only when the content will truly add value to the site it appears on. This means guest posts should not look like advertisements.

A guest post is an article written by you or someone at your firm that is posted on another website. Usually, you will include a byline or author bio that provides information about you, or your firm. This way, the post looks natural and publishers are more likely to agree to publish your content.

Before you can begin writing guest posts, brainstorm some potential websites that would be a good fit for the content you produce. Relevant websites are important; if the content isn’t useful to readers, they won’t be inclined to link back to your site.

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Once you have some websites in mind, it’s time to reach out. There are a few ways to make this process easier:

Write an incredible piece of content. This will make it much easier to reach out to publishers and get a link.

Find an article that has already been published on the site. This should make it easier to find contact information for other authors or editors. Skim through other articles on the site to see if your piece is a good fit for the site’s audience.

Reach out to people who have commented on an article. These people are already actively engaged with the website and may be willing to share your content.

Use a guest post submission service. This is a great option for busy professionals who simply don’t have the time to find publishers and craft their own pitches.

Marketing agencies, like Personal Injury Lawyer Marketing, can help you write a guest post while avoiding the risks of compromising your law firm’s brand.

Invest in UX Design

Making your law firm’s website easy to use is crucial for drawing in potential clients. A good user experience hinges on the quality of your site’s design, which should be modern and professional. Other elements, such as your website’s design and content, should be tailored to target the “right” keywords that generate high-quality leads for your law firm.

The next step is to invest in a high-quality professional design that works on all devices. Users expect today’s websites to render perfectly on all devices, from desktop to tablet, to smartphones.

All of this may seem like a daunting or expensive task. Fortunately, there are many user experience design platforms that can help with this process, starting at just a few hundred dollars a month.

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Here are some key factors to consider when creating your law firm’s website design:

Mobile-friendly design: The number of mobile users is expected to surpass desktop users in 2022.

Proper page speed: Slow page speed can decrease your rankings on Google.

SEO compatibility: Make sure you check whether the platform you choose has SEO capabilities (such as meta descriptions, metadata, etc.)

UX optimization: Check to see whether the platform has automation capabilities that will optimize your website’s user experience.

Be Vigilant About Your Online Reputation

Your law firm’s online reputation is important because the internet amplifies everything. It doesn’t matter if one bad review is published somewhere obscure — it may still have an impact.

To keep your firm’s online reputation clean, stay vigilant about what is being said about your law firm online. This means ensuring that all reviews, whether positive or negative, are monitored and responded to quickly.

Five Google Map Pack Strategies that Drive Leads for Your Personal Injury Firm

One of the most effective ways to drive more leads for your law firm is by marking up your Google My BusinesOne of the most effective ways to drive more leads for your law firm is by marking up your Google My Business page. These new map pack strategies can help you stand out from the competition, which will lead to more potential clients clicking on your website.s page. These new map pack strategies can help you stand out from the competition, which will lead to more potential clients clicking on your website.

What Is Google My Business?

Google My Business is a free tool that helps you stand out from the competition in your local area. It allows you to upload images, create posts and monitor reviews. You can also check your rankings to see how high you rank in local search results for certain keywords.

These map pack strategies will help you stand out from the competition and drive more leads to your law firm:

01

Use Keyword-Rich Titles on Your Listings​

The title of your Google My Business page should be as keyword-rich as possible. For example, “Personal Injury Law Firm in New York City” is a better title than “Smith & Smith – NY Personal Injury Attorneys.” This allows you to rank much higher in local search rankings, which leads to more clicks and potential clients.

02

Link to Your Website Directly on Your Google Map Pack Listings

It is beneficial to link your Google My Business page to your website. This makes it easier for people to find you, which means more potential clients for your law firm.

03

Optimize Your Listings With Keywords

It is important to optimize your Google My Business listings by using relevant keywords throughout your description. This helps your rankings, which leads to more clicks and potential clients.

04

Optimize Your Listings’ Images​

Adding high-resolution photos of your law firm directly to your Google My Business page improves the user experience so that it is easier for potential clients to learn about your firm.

The use of high-resolution photos helps you stand out from the competition, which is why it has become very important for local SEO.

05

Utilize Social Media to Optimize Your Google My Business Listings

Social media sites can be used to optimize your Google My Business listings. For example, you can cross-promote your Google My Business page across all of your social media accounts to increase the number of people who visit your page.

Google Maps Pack Listings: What This Means for Your Personal Injury Firm

Google My Business listings were redesigned into three relevant snippets known as Google Maps Pack Listings. This means that law firms must now optimize their Google My Business pages to appear in local search rankings. These strategies will help you stand out from the competition, which will lead to more clicks and potential clients.

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How to Generate Leads with Google Map Packs

Google has made it easier to generate leads for your law firm by allowing you to increase the number of snippets that are displayed in local search rankings. This is why you should utilize map pack strategies to make it easier for potential clients to find you.

First, your Google My Business page should be created and optimized. You can check your rankings to see how high you rank in local search results for certain keywords, such as “personal injury lawyer.” You should also link your business page to your website and use relevant keywords throughout the description. It is important to add high-resolution photos of your law firm to show potential clients what you have to offer.

You can also optimize social media accounts, such as Facebook and Twitter, by cross-promoting your Google My Business page across all of them. This will help you stand out from the competition, which is why it has become very essential for local SEO.

You can also use Google Maps Pack Listings to increase the number of snippets displayed in local search rankings. This means that law firms must now optimize their Google My Business pages to appear in search rankings.

Using Google Maps Ads to Drive Local Leads

It is beneficial to add Google Maps Pack Listing ads to your website. This not only helps you generate more leads, but it will also help you increase your conversion rates, which means more potential clients. Google Maps Pack Listing ads can be created on a local or national level, and they include a map that is centered around the location of the ad. They also have a phone number that people can call if they want to learn more about your firm.

Even though Google Maps Pack Listings were created to make it easier for potential clients to find you, it can also be used by your competitors to get ahead. This is why it is important to strategize the use of your Google My Business page to make it easier for potential clients to find you before a competitor does.

These strategies will help you stand out from the competition, which will lead to more clicks and potential clients. By utilizing these strategies, your law firm should start seeing better results within just 14 days. For more information, contact your SEO specialist at Personal Injury Lawyer Marketing.

Lead Generation Tactics That Get Results

Now, organic traffic is extremely effective, but rankings aren’t everything. Sure, Google Ads and organic SEO should be the biggest focus for your business, but that doesn’t mean you should ignore other means of generating leads.

The Personal Injury Law Firm Customer Acquisition Pie

One strategy you can use to disperse your marketing budget is to create a customer acquisition pie chart. You can then use this chart to divide your budget into multiple marketing channels that are known for producing results. Each marketing channel represents where your leads will come from.

You can also use the chart to determine which marketing channel is most cost-effective, and this will help you allocate more of your marketing budget into that marketing channel.

The suggested breakdown for your lead generation pie is as follows:

  • 40% of marketing efforts should focus on organic SEO.

  • 30% of marketing spend should go toward Google Ads.

  • 25% of the lead generation budget should incorporate Google Maps.

  • 5% should be allocated to offline marketing.

When analyzing your incoming leads, you should consider the percentage each source contributes to your total. You should make it a goal to increase the lead sources that are performing below par, or alternatively, drop the ones that are not producing results. Then, assign the additional budget to your top lead sources.

There are many ways you can generate more leads, even if your budget is limited or maxed out. Your approach should be geared toward one or two sources that bring in the most results at a low cost. To maximize your lead generation potential, consider:

Maximize PI Your Lead Generation Potential

Clients expect you to be there when they need you, but sometimes it can be difficult to maintain all of your social media accounts. This is why it is important to build your law firm’s social media presence around your unique value proposition. You can then promote this across all of your social media accounts to ensure you meet the expectations of your followers.

Here are five lead generation tactics you should consider using to increase your lead generation sources:

01

Increase Your Email Marketing

It is very critical to build and maintain a large email list if you want to generate high-quality leads. A good email list contains prospects who are interested in your services, and this is more valuable than a simple contact list that only contains the information of people you know.

One way you can build your email list is through a lead magnet or contest. Then, you can promote this to the top of your blog posts along with a CTA.

02

Promote Your Blog Posts

A blog is a great way to generate leads, as long as you have a unique voice that provides value to your readers. The more unique and useful your blog is, the more likely prospects will be to share it with others or subscribe via email. For example, you could create a set of legal templates or an infographic to help guide your prospects. You could also answer frequently asked questions to help prospects make a decision.

03

Target Blog Topics With Search Traffic Potential

The most effective blog topics are those that have high search traffic potential. If people are already searching for information on these topics, consider creating content around these subjects. For example, if you have a personal injury law firm, find out what kind of topics people are searching for and create content around those. This will make it easier to connect with your target audience. You can look at the “People Also Ask” section under the search results of Google for ideas.

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Create Free Tools

Free tools are more effective at generating leads than paid tools. You can give away templates, software, or other useful items to make it easier for prospects to do business with you. For example, you can create a checklist with the first steps prospects should take if they suffered a workplace injury, accident, or malpractice. You could also host free webinars to educate prospects on how to handle their claim or lawsuits. You can then promote these across your social media channels, in the right sidebar of your blog posts and even as a video ad on Facebook or YouTube.

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Increase Your Offline Marketing

Even if you are able to generate high-quality leads online, always make sure you have a plan for your offline marketing. For example, you can use local radio and newspaper ads to promote your law firm and what makes you unique. You can also include a discount code to incentivize people to visit your law firm.

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Promote Your Blog Posts

A blog is a great way to generate leads, as long as you have a unique voice that provides value to your readers. The more unique and useful your blog is, the more likely prospects will be to share it with others or subscribe via email. For example, you could create a set of legal templates or an infographic to help guide your prospects. You could also answer frequently asked questions to help prospects make a decision.

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Target Blog Topics With Search Traffic Potential

The most effective blog topics are those that have high search traffic potential. If people are already searching for information on these topics, consider creating content around these subjects. For example, if you have a personal injury law firm, find out what kind of topics people are searching for and create content around those. This will make it easier to connect with your target audience. You can look at the “People Also Ask” section under the search results of Google for ideas.

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Create Free Tools

Free tools are more effective at generating leads than paid tools. You can give away templates, software, or other useful items to make it easier for prospects to do business with you. For example, you can create a checklist with the first steps prospects should take if they suffered a workplace injury, accident, or malpractice. You could also host free webinars to educate prospects on how to handle their claim or lawsuits. You can then promote these across your social media channels, in the right sidebar of your blog posts and even as a video ad on Facebook or YouTube.

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Increase Your Offline Marketing

Even if you are able to generate high-quality leads online, always make sure you have a plan for your offline marketing. For example, you can use local radio and newspaper ads to promote your law firm and what makes you unique. You can also include a discount code to incentivize people to visit your law firm.

Digital Marketing Best Practices for Personal Injury Firms

  1. Use the right content. One of the most important things in any lead generation campaign is to have the right content for your target audience. Not only should you be able to speak their language, but you need to be able to educate them and provide solutions to the problems they are facing.

  2. Be proactive. In order to generate the best quality leads possible, you need to be proactive in your lead generation campaigns. Always look for new ways to connect with your target audience and create a list of marketing strategies you can implement.

  3. Integrate video marketing. Video marketing is one of the best ways to engage with your target audience and generate quality leads. Try using videos on social media, such as Facebook or Twitter, or use a video as a lead magnet to help build your email list.

  4. Uncover unsolvable problems. The best way to generate the highest quality leads is to uncover concerns that your target audience can’t solve on their own. For example, if you run a law firm, you can create content that helps people understand their legal rights and what they should do if they’ve suffered injuries.

  5. Don’t be afraid to experiment. One of the best things you can do with your lead generation campaigns is to experiment with different marketing strategies and content types. Whether you use the same content and approach different audiences or switch it up and create new types of content, always be on the lookout for what works best.

  6. Consult a digital marketing agency. If you’re too busy to handle your lead generation campaigns and don’t have the time or resources, consider hiring a digital marketing agency. Marketing agencies will be able to handle the day-to-day tasks of your lead generation campaigns, freeing up your time to take care of other business matters.

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Use the right content. One of the most important things in any lead generation campaign is to have the right content for your target audience. Not only should you be able to speak their language, but you need to be able to educate them and provide solutions to the problems they are facing.

Be proactive. In order to generate the best quality leads possible, you need to be proactive in your lead generation campaigns. Always look for new ways to connect with your target audience and create a list of marketing strategies you can implement

Integrate video marketing. Video marketing is one of the best ways to engage with your target audience and generate quality leads. Try using videos on social media, such as Facebook or Twitter, or use a video as a lead magnet to help build your email list.

Uncover unsolvable problems. The best way to generate the highest quality leads is to uncover concerns that your target audience can’t solve on their own. For example, if you run a law firm, you can create content that helps people understand their legal rights and what they should do if they’ve suffered injuries.

Don’t be afraid to experiment. One of the best things you can do with your lead generation campaigns is to experiment with different marketing strategies and content types. Whether you use the same content and approach different audiences or switch it up and create new types of content, always be on the lookout for what works best.

Consult a digital marketing agency. If you’re too busy to handle your lead generation campaigns and don’t have the time or resources, consider hiring a digital marketing agency. Marketing agencies will be able to handle the day-to-day tasks of your lead generation campaigns, freeing up your time to take care of other business matters.

When to Outsource Your Marketing and Lead Generation

There’s a time to do everything yourself and a time to outsource. Outsourcing your lead generation campaigns to a digital marketing agency can help you save time, money and resources. Here are three times when you should outsource your lead generation campaigns:

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When you don’t have time for it.

If you’re already busy running your business, trying to handle all the content marketing and lead generation on your own will only make things more difficult. Rather than trying to juggle multiple responsibilities, it’s a good idea to outsource your lead generation campaigns and let a digital marketing agency handle your marketing.

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When you are new to marketing your personal injury law firm.

If you are new to lead generation campaigns or don’t have the time or resources, working with a digital marketing agency is a smart move. Personal injury attorney marketing agencies have the skills and knowledge to handle your lead generation campaigns, making the process easier for you.

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When the campaign requires specialization.

Some lead generation campaigns are very complicated and require special skills in order to succeed. Working with a digital marketing agency for your lead generation campaigns will get you the results you need without having to spend months or years learning how to do it on your own.

What to Look for in a Digital Marketing Agency for Personal Injury Lead Generation

When hiring a digital marketing agency for your lead generation campaigns, you want to make sure they have the right expertise and knowledge for success. Here are three traits you should look for in your agency:

  • Specialized services. Look for a personal injury marketing agency that can do more than lead generation. When hiring a digital marketing agency, you want one that can help your business with all of its lead generation and marketing needs to ensure the best results.

  • Experience. When working with a digital marketing agency for your lead generation, make sure they have experience in personal injury law firm lead generation. After all, a lead generation campaign for a personal injury law firm is going to have very different needs compared to other types of businesses. You don’t want to work with a marketing agency that only has experience with non-personal injury businesses.

  • Flexibility. Personal injury law firms have unique needs and you want to make sure your marketing agency can provide the kinds of services you need. A digital marketing agency that’s willing to work with you and go the extra mile to ensure your success is the one you should choose.

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Outsource Your Personal Injury Law Marketing Needs

To succeed with lead generation campaigns, you need the skills and knowledge to be successful. If you’re not an expert in the field or don’t have the time to dedicate to your lead generation efforts, it’s a good idea to outsource your marketing needs.

Personal Injury Lawyer Marketing has the skills, experience and knowledge to handle all of your lead generation campaigns for maximum results. Schedule a call today, and we’ll get started on a campaign that brings in more prospects and builds your personal injury law firm’s brand.

SEO and social media marketing are long-term strategies that take months, sometimes years, to yield results. The good news is that once it starts gaining traction, you can predictably attract daily leads without spending any extra money.

To give you some context, if you improve your organic SEO and social media marketing enough, you can expect to get around a return on investment (or ROI) as high as 12.2 times your money spent, according to a Terakeet study. SEO can also reduce your cost per customer by 87.41% and increase the business value of your personal injury law blog by 429%.

The most used organic search engine strategy is to write quality blog content that your audience, gives your potential clients advice on handling a personal injury case. Answering frequently asked questions and explaining the rights of injured parties in your state are good ways to do this. Other methods include creating infographics, which help you reach your target audience without having to write too much content.

Paid advertising is faster, but you don’t need to rely solely on ads. Organic search is still the best way to get new clients, and it’s free. It takes time and effort to rank for specific keywords that potential clients

Google has made it easier to generate leads for your law firm by allowing you to increase the number of snippets that are displayed in local search rankings. This is why you should utilize map pack strategies to make it easier for potential clients to find you.

First, your Google My Business page should be created and optimized. You can check your rankings to see how high you rank in local search results for certain keywords, such as “personal injury lawyer.” You should also link your business page to your website and use relevant keywords throughout the description. It is important to add high-resolution photos of your law firm to show potential clients what you have to offer.

You can also optimize social media accounts, such as Facebook and Twitter, by cross-promoting your Google My Business page across all of them. This will help you stand out from the competition, which is why it has become very essential for local SEO.

You can also use Google Maps Pack Listings to increase the number of snippets displayed in local search rankings. This means that law firms must now optimize their Google My Business pages to appear in search rankings.

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