Over 50% of all website traffic starts with an organic search. Unfortunately, only 0.78% of people who use Google look at the second page of results. If your law firm doesn’t appear on the first page, clients might not find your law firm.
Instead, you can use search engine optimization (SEO) to improve your rankings. Higher rankings will help you attract more clients to your website.
On the fence about using SEO for immigration attorneys? Here are seven ways lawyer marketing services like SEO can benefit your practice.
After exploring these benefits, you can make a more informed choice about using law firm marketing for your own firm. As your rankings improve, your firm could even grow.
Read on to discover the benefits of using SEO lawyer marketing services today!
1. Boost Brand Immigration Law Firm Visibility
If people don’t realize your law firm exists, they’ll likely contact a brand they recognize instead. In fact, nearly 60% of people prefer familiar brands. The more they recognize and believe in your brand, the more they’ll trust you.
Unfortunately, it can take over five tries before you start building brand awareness. You only have seven seconds to make a strong first impression as well.
Using SEO for immigration attorneys can help you make that impression. Your blog content will help demonstrate your expertise. You can show potential clients you understand their legal needs.
Meanwhile, you can continue appearing online for their search queries. Each time they look for a local lawyer, your website could appear.
Using SEO can help boost your brand visibility. As people continue seeing your website, brand awareness will grow. Eventually, you can turn that awareness into recognition.
The next time an immigration client needs a lawyer, they’ll recall seeing your blog content and brand! Then, they might decide to contact you directly.
Without a strong lawyer marketing strategy, however, you might miss the chance to appear in front of clients. Your would-be clients might see your competitors online instead.
Don’t let that happen! Instead, consider using lawyer marketing services this year. Our experienced team can help boost your rankings and brand.
2. Rank Ahead of Other Immigration Attorney Competitors
One of the great benefits of a successful SEO strategy is its ability to help you maintain a higher search engine ranking. Boosting your rankings will help by ensuring clients see your website first. You’ll appear ahead of the competition on a search engine results page.
Ranking ahead of competing immigration law firms can boost your credibility, too.
Consumers will notice that you’re ranking at the top of the page. They might feel more inclined to trust you as a result. Remember, many people don’t look beyond the first page, either.
A potential client might feel more inclined to hire you than someone they see on the second or third page.
With a strong law firm marketing strategy, you can improve your rankings and continue appearing ahead of competing firms.
3. Gain Trust and Loyalty From Potential Customers For Your Immigration Attorneys Team
A higher search engine ranking could help you generate brand trust and loyalty, too.
Remember, clients are more likely to trust brands they see on the first page. You can also use blog content to demonstrate your expertise. Clients will see your intimate knowledge regarding immigration law.
If they can’t find proof you’re experienced and knowledgeable, they might take their legal needs elsewhere.
You can use SEO for immigration attorneys to establish your credibility. With blog content, you can cover a range of immigration topics. You can show clients you have knowledge in a range of legal matters.
They might start turning to your blog more often when they need information.
You can add a call to action at the end of the blog post urging them to contact you for help, too.
Reading your blog posts could help brand trust grow. In time, brand trust can turn into loyalty. A one-time client might turn to you for other legal matters in the future.
Attracting repeat clients can help boost your ROI.
4. Generate Quality Web Traffic To Your Immigration Law Firm Website & Profile.
People use Google to find answers to their questions every single day. Sometimes, the people who visit your website don’t require your services, though. With law firm marketing, you can focus on attracting high-quality traffic.
You can create blog content that appeals to immigration clients. The more website traffic you generate, the more likely your rankings will improve. Improving your rankings can help you generate even more traffic in the future.
Attracting relevant visitors can also help your dwell times improve. Better dwell times can also boost your rankings.
Meanwhile, you’ll have an easier time converting people who want your services into paying clients.
5. Reach Local Immigration Law Clients
As you review lawyer marketing services, you might hear a lot about local SEO. Local SEO allows you to appeal to nearby clients. For example, you can update your Google My Business listing.
Your Google My Business listing features your website, phone number, address, and other helpful details. People can even find reviews on your listing, which could help boost your credibility.
With local SEO, you’ll have an easier time reaching nearby clients who need your help.
6. Produce Fresh Immigration Attorney Expertise Content
If you’re not updating your website regularly, your site could start to look stale. Visitors might not have a reason to return to your site. You might miss the chance to convert those visitors into leads.
Writing SEO blog content will ensure your site remains fresh. You can update your blog throughout the year to cover relevant immigration law topics, too.
7. Book More Consults & Appointments
Using law firm marketing services can help you generate more leads and book more consultation appointments.
Remember, you can add a call to action to the end of each blog post. You can link the call to action to your contact page, too. Then, you can encourage people to reach out, allowing you to generate leads.
As you generate more leads and help more clients, your ROI will improve.
Set for Success: 7 Amazing Benefits of SEO for Immigration Attorneys
Give your law firm the chance to grow in 2022! Consider these benefits of SEO for immigration attorneys this year. With the right lawyer marketing services, you can reach more clients and book more appointments!
Need help strategizing? We can build a personalized law firm marketing strategy with your brand in mind.
Contact our team today for your free strategy session and see how we are delivering 2-50x return for our immigration law clients (not a typo).