Starting Law Firm Checklist – Law Firm Marketing

Successful Law Firm Marketing: A Quick Action Starting Your Own Law Firm Checklist For Local Lawyer SEO, Organic Law Firm SEO & Attorney Ads for Better Visibility, Calls and Booked Cases.

The starting your own law firm checklist will help you get a solid kick start above the average in the legal industry is competitive and fast-paced. A law firm’s web presence through official websites and social media accounts will boost your law firm’s achievements, expertise, and services. It will imply trust, accountability, and credibility. The overall theme is to reassure prospective clients on the quality of the services that they can expect. However,your law firm’s web & digital presence is only good if it is readily visible through searches on search engine results. Here are some tips that can help you enhance your law firm’s website to be practically visible amidst the thousands of other law firms and lawyers in the world wide web.

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Starting Law Firm Checklist: Website & Legal Marketing Best Practices For Law Firm Growth

High-quality original photos–Visual elements in websites are most appealing to users and can improve your law firm websites to perform better in search engine rankings; feature high-quality pictures of your team of lawyers, the law office, and personnel.
Mobile responsiveness – Most users browse the Internet through mobile phones. Test the mobile-friendliness of your law firm’s website site using Google’s Mobile-Friendly Tool. Ask your developers to test for errors, and correct them, if any.
Web hosting and security – Your law firm’s web hosting should be fast and reliable and covers security. To check your load speed, use Google’s Website Page Speed Test.
Set up a Secure Socket Layer (SSL) to establish & enable robust, secure connections for your users. SSLs are usually included in web hosting packages.
Utilize good call/s to action – Call-to-action features such as clickable and working telephone numbers of your law office, schedule for legal advice and consultation, email sign-ups for information updates in your law firm, or invitation to follow your social media accounts should be visible in your website.
Have a BOT on-site to capture more leads. Our in-house studies show 33% of additional leads captured on BOT-enabled landing and websites, compared to those that didn’t. Suppose you do the math it’s a no-brainer. This needs to be an essential part of the marketing mix an agency supplies to you. Picking an agency confident in past work that can show you live examples would be a good pick, as BOT software models can have a steep learning curve and robust ROI.

High-quality original photos–Visual elements in websites are most appealing to users and can improve your law firm websites to perform better in search engine rankings; feature high-quality pictures of your team of lawyers, the law office, and personnel.
Mobile responsiveness – Most users browse the Internet through mobile phones. Test the mobile-friendliness of your law firm’s website site using Google’s Mobile-Friendly Tool. Ask your developers to test for errors, and correct them, if any.
Include law related logos, associations, certifications & memberships Feature customer reviews prominently. Check technical errors and ensure that the website is free of errors. You may use tools like Siteliner.

Starting Law Firm Checklist: Website & Legal Marketing Best Practices for Law Firm Growth

Web hosting and security – Your law firm’s web hosting should be fast and reliable and covers security. To check your load speed, use Google’s Website Page Speed Test.
Set up a Secure Socket Layer (SSL) to establish & enable robust, secure connections for your users. SSLs are usually included in web hosting packages.
Utilize good call/s to action – Call-to-action features such as clickable and working telephone numbers of your law office, schedule for legal advice and consultation, email sign-ups for information updates in your law firm, or invitation to follow your social media accounts should be visible in your website.
Have a BOT on-site to capture more leads. Our in-house studies show 33% of additional leads captured on BOT-enabled landing and websites, compared to those that didn’t. Suppose you do the math it’s a no-brainer. This needs to be an essential part of the marketing mix an agency supplies to you. Picking an agency confident in past work that can show you live examples would be a good pick, as BOT software models can have a steep learning curve and robust ROI.

Include law related logos, associations, certifications & memberships Feature customer reviews prominently. Check technical errors and ensure that the website is free of errors. You may use tools like Siteliner.

Local SEO & Content Legal Practice Checklist

Local Search Engine Optimization and Lawyer Content Marketing are critical to achieving visibility and high rankings in search engine results. Here is a checklist for your law firm to improve your SEO and content and make search engines and users find your law firm easily and gather more visitor traffic:

Google Local & Google My Business Optimization- Get listed in Google Local, Google Maps, and Places.
Information placed across your law firm’s directory listing, Google listing, social media accounts, and website should all be the same.
Complete your Google My Business profile with 100% completion fill rate.
Google Local Ads & Global Ads: Get listed to show up on ads, as 20% of traffic is clicking here, and you only pay for clicks giving you a lot of free visibility.
Local Business Listings – Set up profiles on directories and local listings of law firms and legal services such as LegalListings, AVVO, Findlaw, EliteLawyer.us and HR.
Ensure that information is consistent and name, place, address are the same as all the other websites and web platforms. (NAP consistency is critical to sending good brand signals to Google)

Local SEO Efforts: Did you know that local customers within a 5-10 mile radius have a given preference from Google to be directed to you, as long as you are doing local SEO. Many agencies do not offer this targeted swat team process for winning in Local SEO. This process, when done right, will pay you high converting clients year on year, with phone calls, consults, and high-quality clients booked coming in like clockwork.

Areas of Expertise Content – Write concise and comprehensive descriptions of your expertise, services, and profiles of your lawyers. Go beyond the 300-worded summaries and write 1500 worded resource pages on each lawyer working in the law firm and the legal practice and service you provide. (“About Us” is the 2nd most visited page on a site) Areas We Serve Content – Include summary pages for all the cities and areas your law firm serves.
Blogging and social media – Professional opinion, perspectives, and articles can be written in blog form. Let your lawyer partners write and engage themselves through blogging and social media or outsource this to a quality firm that can help do this work consistently. (Did you know: 90% of new legal leads go to sites that have an active blog, Organic SEO & Local SEO. Good digital marketing pays big ROI)

Multi-Channel Quality Checklist To Start A Law Firm Lead Capture & Nurturing Process

Engagement needs to be done through call-to-action features. Here are some actions and offers that can attract more prospective clients:

Call to Action:

Call (Phone Number)

Contact/Schedule Consultation Form

Live Chat

Email Signup Forms

Lead magnets (free checklists, etc.)

Email Marketing, Attorney Ads & News Letters:

Run attorney ads to get more leads to come to your practice today! (Once switched on you start getting calls immediately, this is the power of ads) (Ads has a very high return for most practices, but SEO & Local SEO have even a higher ROI) (Ads, SEO & Local SEO ROI range: 3X- 1,000X)
Start with a simple email marketing strategy to introduce updates and services to prospective clients.

Multi-Channel Quality Checklist to Start A Law Firm Lead Capture & Nurturing Process

You would learn to what to add and find it necessary to automate a regular newsletter. Make a directory of past and present clients list and send them a regular newsletter with premium Content.

Build Customer Reviews & Get More Leads From Google (The Biggest Lead Capture Net On The Planet)

Verified customer reviews and referrals are effective ways to get clients. Here is how you build customer reviews. Include request for reviews in your correspondences to clients
Get other website legal backlinks, which serve as votes to boost your authority.

Devise a plan on how staff can ask customers to request them to review your service through various channels. Invest in reputable management tools to centralize your review and respond quickly

Note sure where to start? Schedule a 100% Free site audit & cases growth strategy session with our legal marketing experts.

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Starting Law Firm Checklist – Law Firm Marketing

Successful Law Firm Marketing: A Quick Action Starting Your Own Law Firm Checklist For Local Lawyer SEO, Organic Law Firm SEO & Attorney Ads for Better Visibility, Calls and Booked Cases.

Starting Law Firm Checklist: Website & Legal Marketing Best Practices For Law Firm Growth

Starting Law Firm Checklist: Website & Legal Marketing Best Practices for Law Firm Growth

Local SEO & Content Legal Practice Checklist

Local SEO & Content Legal Practice Checklist

Multi-Channel Quality Checklist To Start A Law Firm Lead Capture & Nurturing Process

Call to Action:

Call (Phone Number)

Contact/Schedule Consultation Form

Live Chat

Email Signup Forms

Lead magnets (free checklists, etc.)

Email Marketing, Attorney Ads & News Letters:

Multi-Channel Quality Checklist to Start A Law Firm Lead Capture & Nurturing Process

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