Internet marketing is skyrocketing; by 2022 it is predicted that chatbots will cut business costs by $8 billion. This internet marketing strategy is just one of many.
Law firms are always looking for ways to attract new clients, and internet marketing is one of the most cost-effective and efficient methods out there!
If you have been wondering which internet advertising methods are worth your time, then you are headed in the right direction to grow your firm. In this post, you will learn the best law firm internet marketing tips to increase your client base.
Use SEO to Get New Clients
Recently, SEO has become a popular and effective marketing option for law firms. Lawyers can choose from a variety of SEO options.
There are several ways that you can optimize your website for search engines. You can use keywords throughout your website to increase the chances of ranking higher in a Google or Bing search.
Another way is by creating an engaging blog that contains relevant content for your target audience, which will result in more people sharing it on social media and linking back to your site from their websites.
Local SEO is a strategy used to rank your website in Google Maps and other local search engines. It’s important for law firms because it helps them get more clients who are near their office.
Local SEO works by including the keywords “law firm” and your city name into your metadata and then submitting it to directories like Yelp, Urbanspoon, and Yellow Pages. This will allow you to rank higher on Google Maps when someone searches for a lawyer in your area.
This is one of the best law firm internet marketing strategies available.
Facebook Ads are one of the best ways to reach prospective clients. You can do this because Facebook provides you with an audience who is already interested in your product or service.
What makes Facebook Ads so beneficial is that it enables you to target specific audiences other than your social media followers. For example, you could create a campaign for teenagers who live in the Boston area by targeting 18-24-year-olds within 10 miles of Boston.
With FB Ads, you can test different copy and content to see which one is the best attorney digital marketing campaign.
Chatbots are a great tool for law firms to use to interact with potential clients and provide them with information.
You can even set up chatbot conversations on your practice website so that when someone interacts with the bot, they will be directed back to pages on your site where they can learn more about your practice or sign up for legal help if they need it.
Chatbots are also beneficial because they cut down on marketing costs by reducing spending on advertising channels like newspapers or TV ads. This helps law firms to compete in this digital age of social media marketing campaigns.
Retargeting Your Advertising
This strategy involves targeting people who have already visited your website. It is often used by e-commerce businesses that want to get visitors back to buy more products.
With this method, you can offer them a special discount or coupon code for their next purchase. For example, if someone has checked out the “Contact Us” page on your website but did not book a consult, you could visit that person’s Facebook profile and see how many times they have visited your home page.
If they have seen it more than five times, then sending them a special offer might make sense.
You should ask these questions when considering this strategy:
- Has the visitor checked out the product information?
- Have they read about any features or benefits that you offer?
- Have they read about the company’s values or mission statement?
If the answer is “yes” to any of these questions, then this method might be right for your business. It is a good idea to test it and find out if it works well with your audience.
However, do not rely on an expensive ad network to get this done. You can do it with an inexpensive Google AdWords campaign and measure the results for yourself.
Conversion Rate Optimization
The conversion rate, or the percent of visitors who take a desirable action on a website, is one of the most important metrics for measuring the success of your online content marketing strategy.
Two of the most popular types of conversion optimization are A/B split testing and landing page conversion optimization. A/B split testing is the process of comparing two versions of a website page to see which one performs better.
For example, you could test whether asking visitors for an email address on your home page or after they have learned about their legal needs results in more signups.
You could have a page on your website for each legal issue with an email capture form at the bottom. This will allow interested parties to learn more about their specific problem.
Best Law Firm Internet Marketing Strategies
The best law firm internet marketing strategies are not that difficult to implement. The most important thing to remember is that if one strategy does not work, you should be flexible enough to try another.
It often takes more than one of the internet marketing strategies discussed here working together for you to see any kind of progress with your digital marketing campaign. Remember that seeing results from some of the internet marketing strategies discussed here often takes a bit of time.
For example, SEO is something that pays off over time. If you would like help with marketing your law firm, please contact us.